The Wine Advocate goes East!

World’s most influential wine critic announces new investors and Singapore-based editor in chief

According to a letter send out to The Wine Advocate (TWA) subscribers on December 9th, three Singapore-based investors haven take over parts in the world renowned wine publication. TWA’s CEO, chairman and owner Robert Parker describes them as “highly qualified business and technology people and enthusiastic wine lovers as well as long time subscribers. They are totally independent of the wine industry and have a very global vision that is essential in today’s world.”

In his letter Parker compares this step to his teaming up with Wine Technologies when he developed eRobertParker back in 2001.

As for the changes on the horizon 2013 TWA will expand the coverage of all of the world’s wine regions. Another of Parker’s main focuses in the letter is new technologies and how these will help make the communication of TWA more efficient “new apps, more videos, a PDF of TWA for electronic subscribers, virtual tastings, and a new program called Icon Wines – all designed to take advantage of a state of the art technology platform and rapid fire response site for subscribers.”

Parker also speaks of TWA planning on “wine education conferences [...] in cities around the world”.

He wrote that Monkton, Maryland will remain the “headquarters” of TWA even though a new office will open its doors in Singapore. This seems to confirm the new importance given to the Asian market.  Parker’s letter also confirms that Lisa Perrotti-Brown MW and Singapore resident has been nominated editor-in-chief of TWA. Parker “will continue to comprehensively cover Bordeaux, the Rhone, retrospectives on California vintages, and profiles of under $25 wine bargains from [the] finest importers.”

The TWA team will be reinforced by writers covering emerging regions, such as China. Yet, again Parker formally denied any plans to retire!